Franchise System Development
Franchising is a relatively new business concept in East Africa, with many businesses having the potential to grow through franchising but not able to quite know where to start. At Worldahead, we hand-hold businesses through the A-Z of becoming a franchisor, particularly by aligning their operations to the internationally acceptable requirements of the franchising system as follows:
- 1) Franchising decision & meeting franchise-ability criteria- is franchising for you really?
- 2) Trademarks and patents registration- have you protected your intellectual property?
- 3) Brand valuation- how much is your brand worth- hence, how much should franchisees pay to use it?
- 4) Prototyping- systemization and standardization- do you have documented systems.
- 5) Strategic franchising market research- are market indicators right for you to franchise in your chosen markets?
- 6) Strategic franchising business plans: how will you roll out the franchise network?
- 7) Link-up with franchising system financiers- not all financiers understand needs of franchisors.
- 8) Preparation of key franchising documents: they are many, they need to be prepared professionally to ensure maximum brand protection and returns.
- 9) Development of franchisee training plans: how will you on-board your franchisees.
- 10) Development of franchise marketing plan: how will you handle marketing.
- 11) Franchisee recruitment and selection: what is the profile of your prospective franchisees and how do you get them?
- 12) Development of key skills at head office-TOT- ho will you support your franchisees?
- 13) Development & roll out of national and area marketing plans: how do you handle national and territorial marketing?
- 14) Transactional analysis of franchise roll-out plan- audit your operations- is everything rolling out as planned?
This Website enjoys copyright under the Berne Convention. No part of this website may be reproduced or transmitted in any for more by any means, electronic or mechanical, including photocopying, extracting, recording or by any information storage and retrieval system, without permission in writing from the proprietor.